In 1960, three men,—Art, and Sam—came together to form “Ardisam,” the parent company of Eskimo to this day. This new company was, and still is located in rural,Northwest Wisconsin. The plan started with a goal to make powered ice augers and post hole diggers, and eventually a wide range of outdoor products is offered by various Ardisam brands today. Those first augers built 60 years ago though, laid the groundwork for the Eskimo brand of today.
Our goal has always been to create products that help anglers to enjoy their time on the ice—and help them catch more fish. Eskimo products have become known for value,quality, reliability, and innovation. We carry a legacy that has been passed down from generation to generation, and we are proud of that. To truly understand what the Eskimo brand stands for, you need to understand what drives us. We believe that if we can make an angler’s experience more enjoyable—keep them warmer, make drilling a hole easier, keep them out longer, and help them catch more fish—we are doing our part to enhance the sport we love so much.
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