We’re on a mission to raise the next generation of mountain bikers!

World-class safety

Long before our products hit the market, they go through rigorous safety testing and quality control – in the factory, at accredited third party testing laboratories and on the trails.

Designed in New Zealand

Because we're from the outdoor mecca of New Zealand, a passion for nature and the outdoors flows through everything we do, and to protect the environment we love, we strive to make our packaging from 100% recycled materials wherever possible.

From book to bike

We see our business as a vehicle for raising the next generation of mountain bikers, and re-invest all profits into product development. When you buy our products, you’re not only buying special time with your little one, you’re also buying into the future of the sport we all love.