We are dedicated to helping people enjoy the outdoors. Our goal is to deliver products that embrace the value of hard work and allow people to maximize their free time outdoors. No matter what type of recreation, we want to make the outdoor experience more enjoyable and productive. The outdoors is in our DNA.

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Our brands include Calcutta, Celsius, Danielson, HQ Outfitters, Invincible Marine, Kunnan, Matzuo, Propel Paddle Sports, Ready 2 Fish, Sea Striker, Shoreline, South Bend, and Star Rods. We are committed to growing these brands and expanding their reach across current markets and into new ones. Our brands are established leaders and innovators in the specialty retail, sporting goods channels.

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The outdoors is in our DNA. Our team has over 105 years of combined experience in the outdoor sporting goods and recreation market. Team members have led, and worked with, some of the outdoor industry’s best-known brands. We work hard and when it’s time to enjoy the outdoors, each of us wants to use products that we can rely on and trust.

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